Antiaging Nutrition Customer Health Survey Report 2016

At Antiaging Nutrition, we are always on the lookout for new ways to offer our customers the latest in antiaging medicines and longevity-based products.

However, the world of medicine is constantly changing, with new findings and more efficient healthcare solutions being uncovered and released daily.

In order to better understand how these changes affect you, our customers, we carried out a brief survey which aimed to gauge the public’s opinions and thoughts on modern medicine and healthcare techniques.

You may remember a similar questionnaire being carried out last year, with incredibly revealing results. You can read last year’s findings here. This year, we expanded our reach, surveying a total of 428 people between October and November 2015. 70.4% of participants identified as female, whilst 29.6% were male.

The feedback provided has been analysed, and the findings are presented in the report below. Within it, you’ll find insights and opinions on everything from exercise to natural remedies.

About Us

Antiaging Nutrition is part of the IAS Group, the world’s largest supplier of specialist antiaging products. The IAS Group is dedicated to helping you access the world’s latest commercially available supplements to give you and your family real choices in health and wellness. We have a reputation for quality, integrity, innovation, and excellent service, which are more important to us than profit.

Please make sure that you credit Antiaging Nutrition (  if you are publishing any material contained within this report. Links can be followed or nofollowed, depending on your individual site policy.

Antiaging Medicine

When Should You Start Investing in Antiaging Medicine?

Age to start antiaging

Over a third of our participants were aged 26-35, with the 36-45 age bracket being the second most popular.

This is a younger demographic than 2014’s survey, in which almost a quarter of participants were older, aged 56-65.

The years between the ages 26 and 45 represent a major transition for the majority of people, and as we transform from youth to adulthood, many of us begin to focus more on our health and develop mature attitudes towards our wellbeing. This is also when age-related health issues begin to surface, as our bodies begin to show signs of everyday wear and tear.

Keeping Healthcare Costs Low

Much like those who responded to last year’s survey, over 40% of our participants spent under £20 on vitamins and supplements per month.

However, unlike last year, it seems that these participants were less inclined to spend large amounts on healthcare. Whilst just over a third (33.2%) of the people questioned spent between £21 and £50, only 7% said they spent over £100 per month, with the number of positive responses continuing to decrease beyond that amount.

Purchasing Supplements

Although their overall spend is seemingly lower, this hasn’t stopped the rate at which people purchase non-prescribed vitamins and supplements. Whilst 68 (16.2%) of our participants stated that they purchased non-prescribed supplements daily, over a quarter of people said they purchased them once a month.

Each of our products comes packaged with enough supplements to provide users with adequate usage, and as such, monthly purchases are to be expected.

Store-Bought Is Better

Buying Supplements Online

Exactly 75% of our participants said they preferred to purchase their supplements in store rather than online. When asked their reasons for this, however, a number of participants stated that they simply purchased whichever was cheapest at the time, confirming that price was as much a determining factor in the shopping process as health benefits.

Using Alternative Medicine

Alternative Medicine

Just as we found in our previous survey, the feedback on the use of alternative medicine was incredibly positive. The majority of participants (70.1%) said they would consider using natural and nutritional remedies as opposed to over-the-counter medicines. In fact, only an incredibly small number (6.4%) said they would not.

Healthy Living

Maintaining a Healthy Lifestyle

When asked which activities they deemed most important for maintaining a healthy lifestyle, over half the participants said ‘exercise’, overtaking last year’s most important activity, ‘getting your five a day’, in the sense of eating enough fruit and veg.

This year, just over a quarter of participants said that ‘getting your five a day’ was the most important task.

The increased focus on exercise, along with a healthy diet, is further emphasised later in the survey, where just over 40% of the participants said that they exercised daily and 37% said weekly.

The activities people focus on mirrored last year’s survey, with calorie counting ranking lowest, alongside skincare.

Your Exercise Regime

Exercise Survey

Despite showcasing a keen interest in exercise, our survey revealed that over half of our participants don’t actually visit the gym, with just 21.2% doing so more than once a week.

Instead, home exercise was a much more popular choice, with over 38% saying they exercise at home daily, compared to the 14% who said they exercise at the gym on a daily basis.

Given the choice, over half (55%) of our participants said they would prefer to exercise at home.

18.7% said would prefer to exercise outside, and under a quarter of participants (only 23.9%) said they would prefer to exercise at the gym.

Health Concerns

Like many other aspects of our survey, 2015’s primary health concerns mirrored 2014’s.

Chief concerns included cancer, with 27.1% being very concerned by this, and heart disease, with 25.4% showing concern about this. Arthritis was once again third on the list.

This year we also uncovered that people are least concerned about hair loss (30.8% said they were ‘not at all concerned’) and pancreatic disease (27.8%).

Here at Antiaging Nutrition, we take a keen interest in your health-related worries and concerns. The data will help us tailor the content we create and deliver the best possible products to meet your needs.


Working Age

This year’s survey also set out to find out about your plans and aspirations for the future. As we grow older, it’s important that we keep active and try to live a healthy lifestyle.

Our survey found that over a third of respondents expect to work until they are 60-65, yet a small percentage (4.3%) expect to work beyond their 80s.

However, when it came to making plans for retirement, our audience was split almost 50/50. Given that the most popular age ranges in this survey were fairly young, this makes perfect sense.

Hobbies and Sports

People were seemingly unsure as to whether they would continue to exercise during their retirement. When asked whether they planned on taking up any sports when they retired, 33.8% said no, although over 37% said maybe.

But, quite positively, the large majority (65.9%) said they would take up hobbies during their retirement, which is a great way to keep active and ensure you stay fit well into old age.

Key Takeaways

The following conclusions can be drawn from the survey data – and be sure to check out the 2016 Health Survey Infographic for a handy roundup of the facts gathered.

People tend to purchase natural supplements once a month, although the majority spend under £50 each month.

People prefer to purchase medicine and nutrients instore, although lower prices could persuade them to shop online.

Most people would consider trying alternative, natural remedies.

Exercise and eating enough fruit and veg are considered key components of healthy living.

The majority of people prefer to exercise at home, at least once a week.

Cancer remains the primary health concern of people aged 25-46 for the second year in a row.

The majority of people aged 25-46 have yet to make plans for retirement.

Whilst people are unsure about taking up sporting activities when they retire, the majority plan to develop new hobbies.

For more information on antiaging medicine and healthy living, be sure to read our blog.

Contact Details

For more information on the findings of this study, or to hear more about natural healthcare and antiaging medicines, please contact the Antiaging Nutrition team via:

IAS Group, PO Box 19, Sark, GY9 0SB, Great Britain

Call: +44 (0) 208 123 2106 Fax: +44 (0) 208 181 6106